Welcome to the 100 to 1 Project

For every 100 salmon that go out to sea, only one makes it back to spawn, and ninety-nine wind up being somebody’s dinner. Maintaining the success of species takes a heck of a lot of work.

Well friends, the same is true in business. Creativity helps separate the winners from the losers, and the businesses with the most ideas and the best ideas will win.

This blog exists as an exploration of creativity at work. We’re trying to provide you with lots of thinking and ideas from creative people and business people. We welcome your thoughts.